The Bay of Plenty Centre is funded through a co-investment between Eastern Bridge Limited (NZ) and Jiangxi Normal University. The Centre is managed in China through a Joint Venture company 49% owned by Eastern Bridge Limited. The Jiangxi Provincial Government and the Eastern Bay of Plenty Joint Committee provide oversight of the Centre. The Centre will be primarily used to promote Educational, Cultural and Economic exchanges between Jiangxi Province and the Bay of Plenty Region. All New Zealand based inquiries about the centre should be done through Eastern Bridge Limited.